Our traditional air-drying method gently removes moisture while helping retain natural flavour and nutrients.
Made in New Zealand using 96% animal-based ingredients, each recipe is rich in free-range meats, organs and green lipped mussels.
With no added grains or legumes, these protein rich recipes provide simple, natural nutrition to support your cat’s everyday health, energy and vitality.
• High meat content | 96% meat, organs, and green lipped mussels
• Grain free formula | Enriched with organic fruit and vegetables
• Gently air-dried | Superior retention of nutrients and flavour
• Made in New Zealand | 96% New Zealand sourced ingredients
• Formulated to be suitable for cats of all life stages.
• Gentle on digestion and ideal for sensitive cats.
Storage: Store in an air-tight container away from direct sunlight after opening and use within 8 weeks.
The Zeal® Difference
At ZEAL®, we believe in keeping things simple – real ingredients, nothing unnecessary.
Our air-dried food is made in New Zealand at our own facilities using carefully selected local ingredients, with absolutely no artificial colours, flavours, preservatives, or additives. Just clean, honest nutrition you can trust in every bite.
Superior Nutrient Retention: Our slow air-drying process preserves naturally occurring proteins, vitamins, enzymes, and amino acids.
High Digestibility: Our grain free formulation contains natural bioavailable ingredients that are easily broken down, allowing higher absorption of nutrients resulting in less waste and better gut health.
Highly Palatable: Slow air-drying process evaporates moisture while concentrating and preserving the natural flavours and nutritional content of real ingredients, making it an excellent option for picky eaters.
Safe and Convenient: Our slow air-drying process eliminates harmful bacteria and pathogens reducing the risk of food-borne illness. The benefits of raw without any of the hassles!
No Artificial Additives: No artificial colours, flavours, preservatives, additives, or fillers.
Dental-Friendly Texture: The jerky-like texture is easy to chew and helps to maintain good oral health.
Versatility: You can feed it as a complete and balanced meal, use it as a high-value treat, or sprinkle it as a nutrient-rich topper over your cats regular meal.
Our formulation:
• Supports healthy skin and coat from the inside out
• Promotes strong immunity, heart health, and vitality
• Supports joint health, flexibility, and mobility
• Helps maintain lean muscle and healthy weight
• Supports brain function and focus
Rich in Omega 3 (DHA, EPA, and the unique ETA) and Omega 6 from added Green Lipped Mussels, Zeal® gently air-dried food nourishes skin, coat and joints.
Coenzyme Q10 found in lean meat and organs fuels cellular energy production and acts as a potent antioxidant supporting heart health and immune system.
Essential vitamins (A, B complex, C, D, E, K) and minerals (calcium, phosphorus, zinc, iron, magnesium, selenium) are sourced from real meat and organic fruits and vegetables.
Chicken, Chicken Liver, King Salmon, Chicken Gizzard, Cellulose (From Bamboo), Dried Yeast, Lecithin, Chicken Heart, Pumpkin*, Egg, Chicken Kidney, Green Lipped Mussel, Choline Chloride, Salt, Carrot*, Kelp, Ginger, Turmeric, Yucca Schidigera Extract, Potassium Chloride, Natural Antioxidants, Taurine, Zinc Proteinate, Iron Proteinate, Di-Calcium Phosphate, Apple*, Tomato*, Shiitake Mushroom*, Broccoli*, Orange*, Cranberry*, Spinach*, Beet*, Tart Cherry*, Strawberry*, Blueberry*, Copper Proteinate, Magnesium Sulphate, Manganese Proteinate, Selenium Yeast, Calcium Iodate.
*Organic Complaint as per the USDA Organic Standards
Guaranteed Analysis:
Protein (min) – 38%
Fat (min) – 28%
Fibre (max) – 6%
Ash (max) – 10%
Moisture (max) – 14%
Calcium (min) – 1%
Taurine (min) – 0.1%
Phosphorus (min) – 0.8%
Water Soluble Chloride (min) – 0.3%
Sodium (max) – 0.4%
kcal/kg = 4939
Daily feeding recommendations (guide based on a Zeal® air-dried food diet only):
The amount that you feed is dependent on cat size, energy output, and activity level.
For kittens and pregnant or nursing females feed approximately 2 times the adult amount per day.
If your cat is overweight, choose their ideal weight range and follow the suggested amount to feed.
If you are combination feeding, adjust feeding amounts as necessary to maintain optimal weight.
Cat Weight / Grams Per Day
Adult ≤2kg / ≤25g
Adult 5kg / 33g
Adult 7kg / 50g
Adult 9kg / 67g
Adult ≥9kg / ≥75g
Transitioning Foods:
If you are transitioning foods, gradually incorporate the new food to the old food increasing the quantity of new food over a 7 day period:
Day 1-2: 25% of Zeal® + 75% of old diet
Day 3-4: 50% of Zeal® + 50% of old diet
Day 5-6: 75% of Zeal® + 25% of old diet
Day 7: 100% of Zeal®
We recommend you check with your vet if you are unsure of how much to feed your pet as well as whether Zeal® is suitable for your kitten, pregnant or lactating felines, and cats with certain health problems.
Always ensure adequate fresh drinking water or Zeal® Lactose Free Pet Milk is freely available to your Pet.